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Columbus Works
Brand Redesign
Rebrand for Ohio-based non-profit organization, Columbus Works.

COLUMBUS WORKS
“Columbus Works is focused on eliminating poverty in central Ohio. At our core is our transformational workforce training, job placement services, and long-term barrier removing wrap around services. Our relational approach provides hope and encouragement to our neighbors living in poverty who desire to advance to economic self-sufficiency. A network of Employer Partners are key to our unique approach. The result? Columbus Works transforms lives and impacts generations!”
With this project, I was tasked with being the project manager for the rebrand of the non-profit organization, Columbus Works.
1.
COLORS
Colors for the organization's original primary logo.
HEX . 3881B8
HEX . FFFFFF
OLD
The client wanted to keep the blue from their original logo while exploring new colors for marketing implementation.
NEW
Secondary Colors
HEX . 263172
HEX . EDC211
HEX . 007F7F
HEX . FC6736
2.
LOGO
Logo Exploration







Final Logo Design

OLD

NEW
3.
IMPLEMENTATION
For promotional materials, the client requested a redesign for their employer partner brochure, orientation flyer, membership recruitment flyer, and a one-sheet explaining the organization's 4-step process for potential clients.
Employer Partner Circle




1/3
Orientation Flyer + Member Recruitment



1/2

4 Step Process . One Sheet




1/2
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