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Columbus Works
Brand Redesign

Rebrand for Ohio-based non-profit organization, Columbus Works.

Introduction                           Colors

Logo          Implementation

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COLUMBUS WORKS

“Columbus Works is focused on eliminating poverty in central Ohio. At our core is our transformational workforce training, job placement services, and long-term barrier removing wrap around services. Our relational approach provides hope and encouragement to our neighbors living in poverty who desire to advance to economic self-sufficiency.  A network of Employer Partners are key to our unique approach. The result? Columbus Works transforms lives and impacts generations!”

With this project, I was tasked with being the project manager for the rebrand of the non-profit organization, Columbus Works.

1.

COLORS

Colors for the organization's original primary logo.
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HEX . 3881B8
HEX . FFFFFF

OLD

The client wanted to keep the blue from their original logo while exploring new colors for marketing implementation.

NEW

Secondary Colors

HEX . 263172

HEX . EDC211

HEX . 007F7F

HEX . FC6736

2.

LOGO

Logo Exploration

cw vectors_logo 3.png
cw vectors_logo 4.png
cw vectors_logo 1.png
cw vectors_logo 2.png
CW REVISED 2-02.jpg
CW REVISED 2-02.jpg
CW REVISED 2-02.jpg

Final Logo Design

image.png

OLD

CW LOGO FINAL.png

NEW

3.

IMPLEMENTATION

For promotional materials, the client requested a redesign for their employer partner brochure, orientation flyer, membership recruitment flyer, and a one-sheet explaining the organization's 4-step process for potential clients.  

Employer Partner Circle

Orientation Flyer + Member Recruitment

Single_US_Letter_Flyer_Mockup_1.jpg

4 Step Process . One Sheet

Free_Grid_Letter_Brochure_Mockup_3.jpg

Introduction                           Colors

Logo          Implementation

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